Question 1

What is GEO (Generative Engine Optimisation)?

Accepted Answer

GEO is the practice of optimising your website so it gets cited by AI language models like ChatGPT, Perplexity, and Google's AI Overviews. It involves structuring content for LLM comprehension, building entity authority, and using schema markup so AI models recognise and trust your brand as a credible source.

Question 2

How is GEO different from SEO?

Accepted Answer

Traditional SEO focuses on ranking in Google's blue-link results. GEO focuses on getting cited in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Claude, and other LLM-powered platforms. Both matter — GEO extends SEO into the AI era. The fundamentals overlap but the optimisation targets differ: GEO requires entity clarity, answer-ready content structure, and explicit AI crawler permissions.

Question 3

How do I get my business to show up in ChatGPT answers?

Accepted Answer

To appear in ChatGPT answers, your site needs clear entity signals (who you are, what you do, where), structured schema markup, answer-ready FAQ content, and a strong backlink profile from trusted sources. ChatGPT and other LLMs cite sources they can confidently understand and verify. A GEO audit identifies exactly which signals are missing and how to fix them.

Question 4

What is an AI visibility score?

Accepted Answer

An AI visibility score measures how likely AI platforms — ChatGPT, Claude, Perplexity, Google AI Overviews, and others — are to find, understand, and cite your website. It's scored 0–100 based on schema markup, content structure, entity clarity, E-E-A-T signals, and AI bot access permissions. The GET SEEN free audit calculates your score in under a minute.

Question 5

Is the GEO audit really free?

Accepted Answer

Yes. Enter any URL and receive a free report instantly — no account required. The free report includes your AI visibility score across 10 platforms, critical issues, warnings, strengths, and 6 keyword signals. Paid plans unlock the full 12-keyword map, competitor analysis, detailed GEO analysis, and a step-by-step fix plan.

Question 6

Why does my website not appear in ChatGPT answers?

Accepted Answer

ChatGPT and other LLMs cite sources based on perceived authority, content structure, and topical clarity. Common reasons a site is invisible to AI: no schema markup, thin or unstructured content, weak backlink profile, unclear entity signals, missing FAQ structure, and AI crawlers blocked in robots.txt. A GEO audit identifies exactly which signals are missing for each platform.

Question 7

How long does it take to see GEO results?

Accepted Answer

Most on-page GEO fixes — adding schema markup, restructuring FAQ content, updating llms.txt and robots.txt — can be implemented in 1–2 weeks. Google ranking improvements typically appear within 4–8 weeks. GEO citation gains in AI search can appear faster: sometimes within 2–4 weeks of implementing structured content and schema changes.

Question 8

Which AI platforms does the audit check?

Accepted Answer

The GET SEEN audit tests your site against 10 AI platforms: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Meta AI, Apple Intelligence, Alexa+, and SearchGPT. Each platform uses different citation signals, so visibility varies — you may be findable on Perplexity but invisible to ChatGPT.