GEO: get cited in AI answers
Generative Engine Optimization (GEO) is the discipline that determines whether your business appears in ChatGPT, Perplexity, and Google AI Overviews — or is completely invisible to the billion users now searching with AI.
Why GEO matters right now
Search has undergone its most significant shift in two decades. Google now serves AI Overviews on the majority of informational queries. ChatGPT has over 300 million weekly active users. Perplexity is the tool professionals reach for first when they need a researched answer.
These platforms don't show a list of ten links. They generate an answer — and they cite specific sources inside that answer. If your website isn't structured for AI comprehension, you are not a candidate to be cited. You're invisible to every user who searches through these systems.
Generative Engine Optimization (GEO) is the discipline of making your site a source that AI engines cite. It combines schema markup, entity signals, E-E-A-T credential building, and answer-ready content into a system that AI models recognize and trust. The businesses investing in GEO now are building citation authority that will compound for years.
We start with a comprehensive audit of your current AI visibility — content originality + E-E-A-T, entity clarity, answer-ready structure, AI crawler access per platform, technical/agent readiness, schema coverage, and citation mentions across 10 AI platforms. You get a scored report with specific gaps and priorities.
We rewrite commodity pages with original first-hand evidence (specific data, named clients, real outcomes, author voice), strengthen entity signals (About page with verifiable credentials, consistent NAP), and install the full schema stack for rich results and machine readability: Organization, FAQPage, HowTo, Article, Service, Person, LocalBusiness.
AI models surface content that directly answers questions. We restructure your pages around question-intent headings, add definition blocks, FAQ sections, and How-To formats — content that LLMs can extract and cite verbatim in generated answers.
Experience, Expertise, Authoritativeness, Trust. We build the credential signals AI engines actually weigh: verifiable author bios, external citations, case studies, press mentions, and industry association signals. This is the universal lever Google explicitly favors for AI features.
We track whether your brand is appearing in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews — and iterate on content, entity signals, and per-platform crawler access until you show up consistently for your target queries.
Every major AI search engine
Served on the majority of informational searches. Highest volume of any AI search surface — essential for visibility.
300M+ weekly active users asking questions relevant to your business. Browse mode cites real web sources.
The fastest-growing professional research tool. Cites sources explicitly — GEO authority directly determines citation likelihood.
Built into Edge, Bing, and Windows. Second-largest AI search surface by volume — often overlooked by competitors.
GEO — your questions answered
Generative engine optimization (GEO) is the practice of structuring your website so it gets cited as a source in AI-generated answers. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question relevant to your business, GEO determines whether your brand is named as a trusted reference — or is completely absent from the answer.
To appear in ChatGPT and other AI-generated answers, your website needs: (1) original first-hand content with specific data, named authors, and real case studies (the universal lever Google explicitly favors for AI features), (2) clear entity signals so models can confidently identify and verify you, (3) answer-ready content structured around real audience questions, (4) strong E-E-A-T — credentials, external citations, verifiable expertise, and (5) AI crawler access (GPTBot, ChatGPT-User) in robots.txt. Rich-result schema is a useful supporting signal. A GEO audit identifies exactly which of these your site is missing per platform.
Traditional SEO gets you into Google's ten blue-link results. GEO gets you into the AI-generated answer itself — as a named, cited source. The universal levers overlap: content quality, indexability, E-E-A-T, technical health. The big additions for GEO: original first-hand evidence (not commodity round-ups), clear entity authority, and AI-crawler-specific access (GPTBot, ClaudeBot, PerplexityBot in robots.txt). Each AI platform has its own indexing mechanism — Google AI Overviews uses Google's index, ChatGPT uses GPTBot, Perplexity uses PerplexityBot — so the fix mix is platform-aware.
Our GEO services target the major AI answer engines: Google AI Overviews (served on the majority of informational searches), ChatGPT with Browse mode (300M+ weekly users), Perplexity AI (the fastest-growing professional research tool), and Bing Copilot (integrated into Edge and Bing). We optimise for all 10 major AI platforms: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Meta AI, Apple Intelligence, Alexa+, and SearchGPT.
AI citation gains can appear faster than traditional SEO rankings — sometimes within 2–4 weeks of publishing original first-hand content and improving entity signals. AI models update their citation patterns more frequently than Google re-crawls for ranking changes. Content rewrites (case studies, named authors, specific data) and AI crawler access tend to produce the fastest visible lift; schema and machine-readable signals compound over time.
Yes. Strong SEO gives you a foundation but does not automatically translate to AI citation. We work with many businesses that rank well on Google but are completely absent from ChatGPT and Perplexity answers. The deltas: AI engines prioritize first-hand experience and original data over commodity round-ups; each AI platform has its own crawler (GPTBot, ClaudeBot, PerplexityBot) that may not be allowed; and answer-ready content structure matters more than keyword targeting.
See your AI visibility score — $500, 48 hours
Buy the audit. We score your site across 10 AI platforms, identify the specific gaps preventing citation, hand you a prioritized fix plan, and walk through it with you on a 30-minute call.