SEO & GEO Intelligence
Expert guides on getting found — on Google, ChatGPT, Perplexity, and every AI search engine reshaping discovery.
What Is GEO? The Complete Guide to Generative Engine Optimization
GEO is the discipline of making your website visible inside AI-generated answers. Here's what it is, why it matters, and how it differs from traditional SEO.
How to Get Your Business Cited in ChatGPT Answers
ChatGPT is increasingly how people discover businesses and services. Here's exactly how to optimise your site to appear as a cited source in ChatGPT responses.
SEO vs GEO: What's the Difference and Why You Need Both
SEO gets you into Google's blue-link results. GEO gets you into the AI-generated answer. Here's how they differ and how they work together.
Why Your Website Doesn't Appear in AI Search Results
Most business websites are completely invisible to AI answer engines. Here are the six most common reasons — and what to do about each one.
E-E-A-T Explained: How Google Decides Who to Trust
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is Google's framework for evaluating content quality. Here's what it means in practice.
Schema Markup for Small Businesses: A Plain-English Guide
Schema markup tells search engines and AI exactly what your content means. Here's which types matter most and how to implement them without a developer.
How Google AI Overviews Work — And How to Appear in Them
Google AI Overviews now appear for a significant portion of searches. Here's how they work, what content they pull from, and how to optimise for them.
Perplexity AI SEO: How to Get Your Site Cited
Perplexity is the fastest-growing AI answer engine among professionals and researchers. Here's how it selects sources and how to optimise for it.
Technical SEO Checklist: 15 Fixes That Move the Needle in 2025
Technical SEO issues silently prevent your site from ranking. Here are the 15 fixes with the biggest impact — ranked by effort and return.
Why Meta Descriptions Still Matter in 2025
Meta descriptions don't directly affect rankings — so why do they still matter? Because click-through rate does. Here's how to write them effectively.
How to Write Content That AI Engines Actually Cite
AI answer engines have different content preferences than Google's ranking algorithm. Here's the content format that maximises your citation likelihood.
Local SEO in the Age of AI: A Practical Guide
Local SEO has changed significantly with the rise of AI search. Here's how to ensure your business shows up for local queries on both Google and AI answer engines.
What Is Entity SEO and Why It's the Future of Search
Google has shifted from matching keywords to understanding entities. Entity SEO is about making sure Google and AI engines know exactly who you are.
FAQ Schema: The Fastest Path to AI Search Visibility
FAQPage schema is the single most impactful GEO improvement most websites can make. Here's why it works and exactly how to implement it.
How to Rank in Google's People Also Ask
People Also Ask is one of Google's most-clicked search features — and a direct signal of the questions AI engines are answering. Here's how to optimise for it.
Content Depth vs Content Length: What Google Actually Rewards
The myth that longer content always ranks better has led to a lot of padded, low-quality pages. Here's what Google actually rewards — and how to achieve it.
Link Building in 2025: What Works, What Doesn't
Google's approach to links has evolved significantly. Here's an honest assessment of what link building strategies still move the needle in 2025.
How to Get Found on Bing Copilot
Bing Copilot integrates AI into Microsoft's search engine and Edge browser. Here's how to ensure your business appears in Copilot answers.
The $1 Trillion Blind Spot: Why Most Businesses Are Missing the GEO Revolution
Billions in business value will be created and destroyed by AI search over the next decade. Most businesses are completely unprepared. Here's why — and what to do.
Core Web Vitals: The Technical SEO Signals That Affect Your Rankings
Core Web Vitals are Google's user experience metrics — and they're direct ranking factors. Here's what each one measures and how to improve them.