Question 1

What is GEO (Generative Engine Optimisation)?

Accepted Answer

GEO is the practice of optimising your website so it gets cited and referenced by AI language models like ChatGPT, Perplexity, and Google's AI Overviews. It involves structuring content for LLM comprehension, building entity authority, and using schema markup so AI models recognise and trust your brand as a source.

Question 2

How is GEO different from SEO?

Accepted Answer

Traditional SEO focuses on ranking in Google's blue-link results. GEO focuses on getting cited in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search experiences. Both are important — GEO extends SEO into the AI era rather than replacing it.

Question 3

Is the SEO audit really free?

Accepted Answer

Yes. Enter any URL and receive a free preview report instantly — no account required. The free report includes SEO scores across 4 categories, your top critical issues, warnings, strengths, and 6 keyword coverage signals. Paid plans unlock the full 12-keyword map, competitor analysis, and a step-by-step fix plan.

Question 4

Why does my website not appear in ChatGPT answers?

Accepted Answer

ChatGPT and other LLMs cite sources based on perceived authority, content structure, and how clearly a page communicates its topic. Common reasons a site is invisible to AI include: no schema markup, thin or unstructured content, weak backlink profile, unclear entity signals, and slow page speed. A GEO audit identifies exactly which signals are missing.

Question 5

How long does a full SEO fix take?

Accepted Answer

Most on-page and technical SEO fixes can be implemented within 1–2 weeks. Initial ranking improvements from Google typically appear within 4–8 weeks. GEO citation gains in AI search engines can appear faster — sometimes within 2–4 weeks of implementing structured content and schema changes.

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